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A rare shot at the people-powered Amazon.

A trillion-dollar question — who gets to own the storefronts of the internet? We think it's the people. The moms. The pops. The brands you actually love.

The opportunity

Be the marketplace with a human heart.

Amazon won by being indifferent. Indifferent to sellers. Indifferent to neighborhoods. Indifferent to the people whose recommendations actually drive sales. The trade was scale, and it worked. Until enough of us looked up.

DealyDally is the version with a soul. A marketplace where stores belong to the moms and pops and brand owners again. Where the friend who told you about it gets paid. Where the platform doesn’t pocket the spread between effort and reward — the people do.

We’re building this to be the biggest of its kind. Not by burning ad money. Not by trapping users in algorithms. By being so genuinely on the customer’s side that the best price + the best people + the best experience all happen to live here.

People-powered. Priced to win. Powered by love.

01 · For the people
Customers earn from sales

Not points. Not cashback theater. Real cash, paid out within 30 days, when someone they care about buys through their code. Loyalty has a paycheck again.

02 · For the stores
Brands get their customers back

The mom-and-pop that loses every sale to Amazon because of two free-shipping clicks? They publish here, run their own storefront, set their own rewards. Pay only on sales — never on impressions.

03 · For the price
Word-of-mouth replaces ad spend

Brands skip 30% in marketing waste. Some of that becomes the customer's discount. Some becomes the referrer's payout. Everyone wins what platforms would have skimmed.

Partner · Invest

Helping build this?

We’re early. Capital-efficient by design. Talking to a small, careful group of partners and investors — people who recognize what this could become and want to help bend the curve. If that’s you, write to us.

Build with us.

We’re a small, focused team. Few meetings. Strong opinions about what gets built. If that sounds right, write to us.

How we work

  • Ship before deciding. Quick experiments inform decisions, not the other way around.
  • Owners not assignees. Whoever picks up a problem owns it end to end.
  • Async by default. Meetings are the exception, not the heartbeat.
  • Read the code. Any team member can read any part of the codebase, anytime.
  • Build like love is the budget. Because, for now, it is.

Open roles

No formal openings right now — we hire opportunistically when we meet someone whose work we admire.

Reach out

Builders, designers, copywriters, growth folks — send a short note + a link to something you’ve made: [email protected]